Development of domestic solar energy industry – setting water heater as an example

Development of domestic solar energy industry – setting water heater as an example




With the increasing global tensions of traditional energy supply, new energy is not only sought after by many companies, but also by the state and governments at all levels attach great importance to the solar industry in particular, which has become widely accepted. According to Solar Energy Association released the latest data showed the country's output of solar water heaters to 30% annual growth rate in 2009, annual output of solar water heater break 40 million square meters, accounting for 50% of the world, retention capacity of 145 million square meters, accounting for 70% of the world's total, China has become the world's largest solar water heater producer and user countries. Norit only force a company's annual promotion of collector area installed on an area equal to the sum of the entire European Union, North America twice. However, nearly 6,000 domestic solar water heater companies, real own R & D capabilities and production scale of enterprises less than 20, the rest are mostly no-name brands and some local small businesses, and even many small family-owned business. These small enterprises were forced to survive and competitive pressures, backward production technology, quality management, confusion, product testing has been imperfect, and even cut corners, dumping and other serious impact on the reputation of the act, leading solar energy market order and chaos, there are many problems Some enterprises even faced a new crisis.



1, the industry standard is too low, mixed enterprise Yulong

The current industry standard solar water heater only a handful of GB/T19141-2003 "domestic solar hot water system technical conditions", GB/T18708-2002 "domestic solar water heating system thermal performance tests", etc., on the one hand the national standard is too low, such as the national standard only requires the pressure of the water heater capacity, did not make provisions for corrosion resistance, while the welds particularly susceptible to corrosion leaks; the other hand, lack of industry standards, such as the national standard on outdoor piping does not make the relevant provisions The pipes were frozen in winter the situation occur.

Industry standard is too low makes the solar energy industry quite a mixed bag, enterprise quality uneven. Solar water heater industry in China has not implemented the production license system, also without going through 3C compulsory certification. In the case of imperfect standard, many companies do not blend into one production qualification. The threshold for the industry's low barriers to enter the number of enterprises in this area is not part workshop-style company is able to as "tailor-made shoes," as customized solar water heater, product quality and after-sales service are difficult to guarantee.



2, a price war intensified crisis, the adverse long-term development

High homogeneity in the field of solar water heater, there is no obvious advantage, not only the core technology of the enterprise choice of lowering production costs to deal with price wars. Some enterprises are often the raw materials used to produce low prices and then sold at low prices. This will not only further aggravated the cruelty of competition, but also so that there is some leakage of solar water heaters, non-Sheung Shui, a lot of pressure and poor quality.

In a "consumer use of solar water heaters in China Investigation Report" shows that consumer satisfaction with the solar water heater industry is low, 41.5% of users say very satisfied, most of which reflect the solar water heater products of poor quality, after-sales service with no or low technology content products and so on, even the consumers reflected just bought a water heater is only one day, which the water is leaked out.

"The market is too small, competition and too much." Of the original solar technology company in Hubei Fei Yang Chen Yang sales manager admitted, in the face of menacing tide of competition, in addition to cut-off than no other choice. According to relevant statistics, at present nearly 8 percent of the solar water heater companies have different degrees of sales decline, inventories and other issues, many of them fly like Hubei, solar energy technology company that Yang was forced to stop production of enterprises.

Industry analysis, solar water heater business in recent years the rapid increase in production capacity significantly increased, but the market has not expanded accordingly.

Meanwhile, the weather impact, solar water heaters consumer demand by a certain degree of inhibition. Many companies compete for a bowl, will grab badly beaten, many companies would go bankrupt, discontinued.



3, the low level of brand, brand should be strengthened

"Many of the small enterprises have ceased production of the entire solar industry is a good thing." Chinese Academy of Sciences Guangzhou Institute of Energy Research Fellow Dr. Xu Gang that these low-technology, poor product quality solar products are out of the sound development of the whole industry is a positive significance. For the future direction of development of solar energy companies, industry experts generally agreed that while in the field of developing products, building brand is a priority. "Solar water heater companies in order to win in the fierce competition, only to start from the branding."

As industry leaders, since its inception in 2001, power Norit has been uphold the "responsibility to do create the world famous Sunshine," the purpose of all paid, low-key forward. They not only introduced the world's advanced solar technology in Germany, but also for the digestion, absorption, re-innovation, mastered the core technology of solar energy, even the Germans strict style of work applied to the production and service in every detail, widely by consumers The imperial gaze.

Norit adhering to scientific and technological innovation ability, while successively with Tsinghua University, Shandong Architecture University, and many other well-known to start college wide cooperation with enterprises, have taken up the banner of industry innovation. Which force Norit and Shandong Architectural University to complete the "shallow solar and geothermal energy use in the construction of key technology development and application of" project, implemented solar energy solar energy, shallow geothermal energy in the building the perfect combination, and get "2009 National Science and Technology Progress Award", also Weili Norit solar energy and building integrated expert added the name of a splendid touch.

At the same time, has been committed to leading the industry right direction to go in the strength of Norit lead the forefront of industry services. In addition to "creating the first service brand in China solar industry," the Declaration, but also launched the "one-dimensional, three-wide, nine-free" and "sunshine angel 139, Gold Service". At the same time, the country launched a 15,000 solar rescue center, there is no all-weather service for all maintenance and repair of solar water heaters.

Power Norit relevant responsible person said, solar energy industry is a sunrise industry, it's every step of the development is to have people to improve the environment, energy conservation is full of confidence and expectations. However, during the inevitable development of the industry problems, like shuffling through the Ebb Tide, the core competitiveness of enterprises did not definitely out, left behind is in the brand, technology, channels and other aspects of the enterprise-specific advantages.

Shenzhen Maorun Electric Co. LTD.，as a professional power inverter manufacturer and resolving to promote BESTEK as a top brand of power inverter files, we have the backing of the strongest R&D team, the highest passion to serve and provide the strictest quality control. Our products range including DC to AC power inverters/30W~1000W/modified sine wave, car power inverter, laptop adapter, universal travel adapter, step-down converter, portable charger and more related products. All OEM/ODM orders are accepted, and we are always on standby waiting for your request and inquiries. contact sale38@bestekltd.com.