Yingli ads appear in the World Cup

Yingli ads appear in the World Cup




Despite the loss of 460 million yuan last year, but Yingli Green Energy Co., Ltd. (YGE.NYSE, hereinafter referred to as "Yingli") or grab a seat in the World Cup sponsor, is also the first Chinese company sponsoring the World Cup.

It is said that in business, Yingli Solar company took out 546 million yuan for this sponsorship. However, according to "First Financial Daily" to report, the data may be exaggerated, the actual investment of about 200 million yuan, but this is also a considerable amount of input.

"China's Yingli" appears in court

June 16 evening, Spain's opening match in Switzerland after a few minutes, "British interests in China" in Chinese characters appeared in the court. The four Chinese characters after scrolling ads from time to time will be "YINGLI SOLAR" substitute the words.

This is just the English part as a sponsor benefit rights. The company also for the World Cup in South Africa, 20 training bases to provide solar panels, to enjoy, including some of South Africa World Cup tickets, advertising and media space, including global marketing, copyright rights, be allowed to park at the stadium the fans display their solar products and so on.

Ying Li: total operating revenue of this year 2% - 3%

World Cup in Germany, the company took out a total of 7.5 billion euros of sponsorship fees, while the World Cup on TV license fees, license sponsorship revenues will reach a record 30 billion. Some estimates, the British company will pay a benefit 546 million yuan.

Yingli, a management company said that because of confidentiality with FIFA had signed the agreement, in the end and how much sponsorship inconvenience disclosed.

But the source said, the overall World Cup sponsorship costs represent British interests in 2010 operating revenue of 2% to 3%. World Cup sponsorship, companies will be amortized in four quarters.

Loss of 460 million last year, 7.0 billion in revenue this year

Last year, Lee won the British income of 7.2549 billion yuan, a net loss of 460 million yuan.

Yingli the sources said the company's earnings this year may be 70 billion RMB, but have to wait until the end of the final figures. If the 7.0 billion according to estimates, the British investment interest in the World Cup about 140 million yuan to 210 million yuan.

China Merchants Securities researcher Wang Sheng Liu believes that the British interest this year, shipments will increase to 950 MW to 1,000 MW, compared to same period last year doubled. The company's revenue could increase to 10 billion yuan in the vicinity. So, if put into 3%, the World Cup will allow Yingli spending 300 million yuan.

2010 first-quarter results, revenues Yingli 24.49 billion yuan, net profit of 415.9 million yuan, up 33.3 percent gross margin.

"British interests" of concern about the day to upgrade 425%

But British interests who believe that "British interests" brand in the World Cup appearance, will surely deepen the impression that the end consumer, help the company's business development. Latest statistics show that Greece match in South Korea, mainland viewing audience up to 2400 people.

British interest in the Internet users are also attracted a great response. June 11 World Cup that has just recently opened, when the British interest in the game when the ad appears, a search engine's "user attention," Statistics show that "British interests," the word the day before the year of concern about the sharp rise of 425% .



China's Yingli

Yingli brand was founded in 1987, is headquartered in Baoding. The Group is a new energy-based investment management industry and international enterprise group. Currently there are actual control Group Yingli Green Energy, Yingli New Energy, Yingli Energy (China), 69 silicon industry, the source Sheng factoring companies almost 36 Dongwujiazi branch.

Main products and services: silicon solar cells and related products, fan and related products, thermal power generation products, controller, power inverter, MW tracker R & D, production, sales, technical advice and services; Solar photovoltaic power plant engineering design, installation, construction.

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